Are You Leveraging The Most Lethal Community in Recruiting?

Sorry Kids, LinkedIn is not as powerful as you think it is

I’m not about to tell you that the most dangerous community in recruiting is on LinkedIn. In fact, this might be one of the most important recruiting communities because of the tremendous value that it drives for E V E R Y O N E that participates. It’s fast. It’s engaging. It’s la swift punch in the mouth of every M A J O R idea in recruiting that will happen for the next 6 months.

I just suggested that this recruiting community will tell you the future of recruiting, a future that is a collaboration between sourcing, candidate experience, hiring manager collaboration, diversity engagement, and closing your candidate. Yes, this community provides so much exponential value to recruiters across the East Coast that I risk overselling it.

It’s not Facebook.

It’s not Twitter.

It’s not Instagram.

It’s not Medium.

It’s not Snapchat, either.

So what is it?

Replying on LinkedIn, Facebook, Twitter, Medium is the number one way to engage on those platforms right now. Why? Because as of right now, each of these platforms has a noise problem. It’s incredibly loud. Each platform is stealing from you. They are robbing you blind. There is so much noise for recruiters and candidates alike that these social networks have simply been reduced to a listening platform that blinks and buzzes with an overload of notifications.

And they are making you numb — numb to being a better recruiter. Yes, they are stealing from you. But, this East Coast community gives more than it takes.

You’ve Been Robbed

What do I mean that you’ve been robbed? Advances in neuroscience over the last several decades make it clear that our brain’s resources are involuntarily triggered by sound and motion. As your reading this on a small screen, this screen is literally seizing scarce mental resources. As neuroscientist Adam Gazzaley and psychologist Larry Rosen put it in their book, The Distracted Mind, humans have an “extreme sensitivity to goal interference from distractions by irrelevant information.”

Hmmm… sounds like an Aziz Ansari bit.

Wait… don’t click that distraction.

For one thing, the effects on mental health of constant seizure of our attention are just starting to be understood. Gazzaley and Rosen point out that we live in a technological environment that encourages us to be constantly switching among stimuli.

As they suggest, all that switching comes at a staggering, compounding cost. Constant switching “degrades our perceptions, influences our language, hinders effective decision making, and derails our ability to capture and recall detailed memories of life events. The negative impact is even greater for those of us with undeveloped or impaired cognitive control, such as children, teens, and older adults as well as many clinical populations.”

Taking Your Cognitive Abilities Back and Throttling to Next Level

Making human connections is absolutely crucial to the success of your recruiting career. There is no avoiding it. Everybody you engage with, everybody you say thanks or hello to, matters, but these are engagements you have to be present in. You have to be there. You have to be present to make community happen, and community only occurs when you have a real, genuine engagement.

And that happens at RecruitDC.

Wait? What a recruiting conference empowers recruiters to become better recruiters?

No, a recruiting community empowers recruiters to become better recruiters.

That community is RecruitDC.

That’s Not a Social Network

Somewhere, someone told us it was really, really, really important to have hundreds of thousands of connections. Many of us are on a mission to have the highest number of LinkedIn connections possible or grow a tribe on Twitter. For some reason, we think it’s quantity over quality. We’re certain that we’ll be better recruiters based on a higher number — especially when social media comes into play.

Ever been asked in an interview “How many LinkedIn connections do you have?’

Let’s be honest here: 1/3 of your LinkedIn connections are people that you have never ever met. Not once. Fuck that.

Another 1/3 you met once at a shitty cocktail party or through a friend and would never connect with again. You can’t recognize them when you meet them in person. At one point in time, it seemed cool to increase your number of LinkedIn connections… but how many of them are meaningless?

As we mature as recruiters, we recognize the importance of having friends and contacts who are authentic and genuine. You know these people. These people actually love, respect, coach, support, and recommend you. They take your call at 11:32PM when you have no idea how to scrape Apache.Org. Or they are a trusted candidate that somehow became a client who somehow sits you down and shows you how SEM and SEO actually work so you can actually recruit for these without being duped. Or they are a person who tells you that your shit stinks and how to take your game to the next level.

The Power of The RecruitDC Community

Most of us are happier with a handful of colleagues and friends who we can truly rely on compared to 15,000 LinkedIn connections who say “Brian, who?” when I call. It’s important to feel a commonality between yourself and the other members of your community. And this happens at RecruitDC.

This community can help you grow and expand your career goals, make new friends, get turned on to new techniques and interests and more. And those people and topics that are going to be your community are going to be at RecruitDC.

This community will challenge you. The goal of this community is to talk about real issues that really matter to real recruiters, and focus on identifying what’s really new and what’s really next. For real. Ditch the buzzwords and BS for a data-driven look into the changing world of work — and what that means for the work of HR and recruiting.

Over my recruiting career, I’ve found many events or conferences beneficial, but this one is substantively different. The RecruitDC Community provides insight to what is coming next in recruiting, support to the individuals who are impacted by the daily stress and chaos of modern recruiting. If you’re looking for a community that educates and empowers you, I hope you’ll attend the next RecruitDC conference.

Be ready to go in, ready to share, and engage with a clear intention that allows you to garner exactly what it is that you want to gain from having a group of people that you can trust and rely on.

May 25th can’t come soon enough…

Brian Fink focuses on driving talent towards opportunity. Whether helping startups ascend or enterprises adapt to the unknown, Fink works with innovators who can handle ambiguity of a constantly changing technology landscapes. His career includes 10+ years of successfully scaling IT, Recruiting, Big Data, Product, and Executive Leadership teams across North America.

As an active keynote speaker and national commentator on recruiting trends and talent acquisition tactics, Fink focuses on client development, candidate engagement, organizational transformation, and recruiter education. Follow him on Twitter.



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