Biggie Smalls, Biggie Goals

Brian Fink
3 min readMar 22, 2024
Photo by Nelson Ndongala on Unsplash

Aligning your goals is not just about setting them; it’s about architecting a life that’s in harmony with those ambitions. It’s easy to spit out a list of aspirations like you’re ordering tapas at a Barcelona bistro, but without a coherent strategy, they’re just wishes whispered into the void of inefficacy.

Audit your life with the cold, unflinching scrutiny of a venture capitalist evaluating a startup. Where are you investing your time, energy, and resources? Are these investments yielding returns that are congruent with your goals? If not, it’s time for a pivot. We live in a culture that romanticizes busyness and hustle, but the key isn’t to do more; it’s to do more of what matters. This is where most people get it wrong. They scatter their efforts like birdseed and wonder why they’re not flying.

Can You Prioritize?

This doesn’t mean making a list — it means making choices. The world is a buffet of distractions vying for your attention, but you can’t have it all. What are the one or two things that will move the needle the most towards your goals? Focus there. This is where the concept of opportunity cost comes into play. Every choice to pursue one opportunity is a choice to neglect another. Choose wisely.

Now, let’s talk about execution. Ideas are cheaper than the free pens at a bank. Execution is where the value lies. Break your goals down into actionable steps. What can you do today, this week, this month, to get closer to your goal? And here’s where most folks drop the ball: track your progress. What gets measured gets managed. If you’re not tracking your progress, you’re just taking a leisurely stroll through the fog of hope.

But here’s the kicker: you need to align your environment with your goals. It’s not enough to have personal discipline; you need to structure your environment to propel you towards your goals. This means surrounding yourself with people who push you to be better, not those who are content with mediocrity. It means creating a physical and digital environment that minimizes distractions and maximizes focus.

Finally, resilience. The path to any goal worth pursuing is paved with setbacks. Embrace them. They are not indicators of failure, but markers of effort. Resilience is not just bouncing back from these setbacks; it’s using them as a slingshot forward.

Aligning your goals isn’t about wishful thinking; it’s about deliberate action. Audit your life, prioritize ruthlessly, execute relentlessly, optimize your environment, and cultivate resilience. Remember, if you’re not actively working towards your own goals, you’re likely working towards someone else’s. And in the immortal words of the poet laureate, Biggie Smalls, “If you don’t know, now you know.”

Brian Fink is the author of Talk Tech To Me. He takes on the stress and strain of complex technology concepts and simplifies them for the modern recruiter. Fink’s impassioned wit and humor tackle the highs and lows of technical recruiting with a unique perspective — a perspective intended to help you find, engage, and partner with professionals.

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Brian Fink

Executive Recruiter. ✈ #ATL ↔ #SF ✈ Building companies is my favorite. Opinions are my own. Responsibility is freedom. 🖖