How Do You Increase Email/InMail Engagement?

Brian Fink
2 min readJan 4, 2023
Photo by Brett Jordan on Unsplash

Are InMail response rates better than just plain old email? What do you think is the best way to connect?

Been thinking a lot about this lately: how do you increase email/InMail engagement?

There are a few things you can try to increase your email open rates:

🙌 Could you make sure your subject line is clear and concise? It should accurately reflect the content of the email and be interesting enough to make the recipient want to open it.

🙌 What about using personalization in the subject line? Adding the recipient’s name or other personalized details can make the email feel more relevant and increase the chances of it being opened.

🙌 Could you keep the subject line short? Longer subject lines may get cut off in some email clients, so keeping them brief and to the point is essential.

🙌 Can you use an attention-grabbing opening? The first few words of your email are crucial for getting the recipient’s attention. Use an interesting or intriguing opening to encourage them to keep reading.

🙌 What about avoiding using spam trigger words? Certain words and phrases, such as “free” or “earn money,” can cause your email to be flagged as spam. Avoid using these words to increase the chances of your emails getting delivered to the recipient’s inbox.

🙌 What is it like to “segment your email list?” Sending emails to a targeted audience more likely to be interested in the content will increase the chances of the email being opened.

🙌 Test and optimize? Try sending the same email to a small group of people with different subject lines and openings to see which ones perform the best. Use the data from these tests to optimize your email campaigns and improve open rates.



Brian Fink

Executive Recruiter. ✈ #ATL ↔ #SF ✈ Building companies is my favorite. Opinions are my own. Responsibility is freedom. 🖖