Innovation Doesn’t Grow In The Dark

Brian Fink
6 min readJan 23, 2024

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Photo by Ümit Yıldırım on Unsplash

In today’s cutthroat corporate arena, innovation isn’t a luxury; it’s survival gear. The brutal truth? Innovation can’t grow in the dark, cramped corners of fear. It needs the expansive, sunlit fields of psychological safety to blossom wildly, without the threat of being stomped on.

Here’s the deal: No psychological safety is basically choking the life out of creativity and problem-solving. Want to be the next Apple or Tesla? Wake up and smell the innovation. These giants weren’t nurtured in the soils of dread but in an environment rich with trust, openness, and psychological safety.

What’s psychological safety? It’s not about pampering. It’s about crafting a culture where everyone, from interns to VPs, can throw their ideas into the ring, no matter how outlandish, without fear of ridicule or backlash. It’s a place where admitting mistakes or ignorance isn’t a career-ender.

Let’s dig deeper.

Risk-Taking Culture

Without psychological safety, risk-taking is as rare as hen’s teeth. Innovation is about diving into unknown waters. If your team is scared to rock the boat, you’re just treading water.

Psychological safety in the workplace? Non-negotiable. Without it, risk-taking and innovation are as rare as a decent Wi-Fi signal in the desert. Here’s the deal: innovation isn’t a cozy, safe trip. It’s a dive into uncharted waters, and if your team is petrified of making waves, guess what? You’re going nowhere, just treading water.

Think of it like this: you’re the captain of a ship. If your crew is too scared to tell you there’s an iceberg ahead because they fear getting thrown overboard for speaking up, you’re all sinking. Fast. A culture without psychological safety is a breeding ground for mediocrity. No one takes risks, no one challenges the status quo, and innovation? Forget it.

You want a team that’s not just rowing, but ready to rock the boat when needed. That’s how you get breakthroughs. Create an environment where your team can speak up, take risks, and yes, occasionally capsize the boat, because that’s where the magic happens. It’s all hands on deck, and every idea is worth navigating. Otherwise, you’re just stuck in the harbor, watching the real innovators sail past you.

Diversity of Thought

Psychologically safe environments don’t just accept diversity; they crave it. Different perspectives fuel innovative thinking. Want cross-pollination of ideas? Mix up your seeds. Playing it safe breeds predictability, not breakthroughs.

Psychologically safe environments aren’t just a nice-to-have; they’re a must-have.

Why?

Because diversity isn’t just some corporate buzzword; it’s the rocket fuel for innovation.

You want a garden of groundbreaking ideas? Then you can’t just plant the same old seeds. Mix it up. Different perspectives aren’t just accepted; they’re craved. They push boundaries, challenge the status quo, and lead to those ‘aha’ moments. This isn’t about being politically correct; it’s about being strategically smart.

Playing it safe, sticking with the familiar?

That’s a one-way ticket to Snoozeville. Predictability might feel comfortable, but it never leads to breakthroughs. Want to disrupt, to lead, to win? Embrace diversity of thought. That’s where the magic happens.

Rapid Iteration and Learning

In a safe zone, failure is a learning tool, not a taboo. It’s about quick trials, faster learning. In companies where mistakes are a death sentence, you’re just marching towards irrelevance.

In the world of business, the real taboo isn’t failing, it’s being too scared to fail. Think about it. You’re in a so-called ‘safe zone’ company, where failure is not just a dirty word but practically a sin. What happens? Innovation gets strangled in its crib. Why? Because real innovation, the kind that changes the game, comes from risk, from daring to try something that might not work.

But here’s the kicker: in companies that get it, failure isn’t a four-letter word; it’s a stepping stone. These companies understand something crucial: failure is the universe’s best teacher. You try, you stumble, you learn, you improve. It’s about moving fast, breaking things, learning quicker, and adapting. This isn’t just some Silicon Valley mantra; it’s the golden rule of staying relevant in a market that waits for no one.

Companies stuck in the dark ages, where mistakes are a one-way ticket to the gallows? They’re on a one-way street to Irrelevanceville. Why? Because they’re too scared to step out of their comfort zone. They prefer the illusion of safety, but what they’re really doing is signing their own death warrant in the market.

Bottom line: Embrace failure. Learn from it. If your company treats mistakes as mortal sins, it’s not just behind the times; it’s digging its own grave. In the fast-paced, ever-changing battleground of business, playing it safe is the riskiest move of all.

Open Communication

Need groundbreaking ideas? Flatten the communication hierarchy. Sometimes, the freshest ideas bubble up from the new guy, not the corner office. But if they’re gagged by fear, those ideas are dead in the water.

You want groundbreaking ideas? Here’s the deal: bulldoze the communication hierarchy. Flatten it like a pancake.

Innovation doesn’t just sprout from the corner office. Often, it’s the new guy, the intern, the one you least expect, brewing the next big thing. But if your culture is choking them with fear, forget it. Those ideas? They’re as good as dead. Create an environment where speaking up isn’t just allowed; it’s expected. Innovation thrives on fresh perspectives, not just echoing the high and mighty. Remember, it’s not about who says it; it’s about what is said. So unclog those channels, let ideas flow freely, or stay stuck in the mud of “what we’ve always done.”

Employee Engagement and Retention

Spoiler alert — people hate working in a minefield. Top talent flocks to environments where they’re respected and heard. High turnover isn’t just an HR headache; it’s an innovation saboteur.

Alright, let’s cut through the noise. High turnover in a company? That’s not just a headache; it’s a full-blown migraine for innovation. Here’s the deal: top talent isn’t just looking for a paycheck. They want respect. They want to be heard. They’re like thoroughbred horses, not pack mules. You put them in a minefield, expect them to walk on eggshells every day? Forget it. They’re out. And who can blame them?

Businesses need to wake up. People don’t leave jobs; they leave toxic work environments. And when your best people walk out the door, they’re taking your future innovations with them. High turnover isn’t just about hiring costs and training newbies. It’s about losing the ideas, the creativity, the spark that could’ve been your next big thing. It’s like having a leak in the hull of your innovation ship — you’re sinking, whether you realize it or not.

Bottom line: if you’re not creating an environment where talent can thrive, you’re sabotaging your own future. Respect, listening, a culture where people feel valued — that’s not just HR fluff. That’s the bedrock of a company that’s going places. Ignore it at your own peril.

So, what’s the takeaway?

If you’re not fostering psychological safety, you’re strangling innovation. It’s like racing a Formula 1 car with the brakes on. Ditch the outdated leadership playbook that confuses fear with respect. In the digital age, bold, out-of-the-box ideas take the trophy — and they need room to run wild.

Remember, innovation is a free spirit. It won’t thrive in a cage. Unleash it in the open plains of psychological safety, and watch your company transform.

Brian Fink is the author of The Main Thing is The Main Thing. It’s his way of galvanizing your focus to bring your life’s work to reality. Fink’s impassioned wit and humor tackle the highs and lows of dispelling the constant barrage of interruptions, pings, and distractions that take you away from realizing your main thing.

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Brian Fink
Brian Fink

Written by Brian Fink

Executive Recruiter. ✈ #ATL ↔ #SF ✈ Building companies is my favorite. Opinions are my own. Responsibility is freedom. 🖖

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