Nurturing The Main Thing

Brian Fink
3 min readOct 6, 2023

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Photo by Todd Quackenbush on Unsplash

In this orchestra we call life, where each day presents a cacophony of demands, priorities, and shiny objects, there’s a central question that most of us, wrapped up in the rhythm of the routine, forget to ask: What is my main thing? You see, our world, with its dopamine-driven mechanics, is brilliantly designed to ensure that our ‘main thing’ is often drowned in the noise of the new and the now.

Let’s step back and unpack this for a moment. Every successful business, every iconic brand out there, from Apple to Netflix, knows its “main thing” — its core proposition. It’s the North Star that guides every decision, every pivot. If corporations, with their vast complexities, can distill their essence into a singular focus, why can’t we, as individuals, do the same?

Now, identifying your “main thing” is a blend of introspection and external observation. It’s peeling back the layers of societal expectation, the layers of what your parents or peers deem important, to truly discover that singular passion or purpose that sets your soul on fire. And mind you, this isn’t some feel-good, over-the-top revelation always; sometimes it’s as simple as realizing that you derive unparalleled joy from teaching or that crafting codes is what makes your heart race.

Having identified it, the next challenge is ensuring that this “main thing” doesn’t get relegated to the background, eclipsed by the mundane and the immediate. This is where the real work begins. In a world engineered to pull your attention in a million directions, it requires a level of commitment, almost a ruthlessness, to ensure that the “main thing” remains the “main thing.”

It’s a constant calibration.

Every morning, when the world hasn’t yet begun its demands on you, ask yourself: What can I do today to move closer to my “main thing”?

It’s not about grand gestures, but consistent, deliberate steps. And, importantly, it’s about boundaries. In our interconnected age, the inability to set boundaries is the fastest way to ensure that everyone else’s priorities supersede yours.

But here’s the beauty of it all: Once you’re clear about your “main thing”, once it becomes the lens through which you view your choices, a magical alignment begins to happen. You start to attract opportunities, people, and resources that resonate with your core focus. The universe, it seems, loves clarity.

In essence, making the “main thing” your “main thing” isn’t just about focus; it’s a dance, a delicate balance of introspection, intention, and action. In a world that celebrates hustle, it’s a commitment to purposeful progression. So, as the sun sets on today and promises a new dawn, remember: In the theater of life, amidst the ensemble cast and the numerous subplots, you get to decide your main storyline.

Make it count.

Brian Fink is the author of Tech Talk To Me. He takes on the stress and strain of complex technology concepts and simplifies them for the modern recruiter. Fink’s impassioned wit and humor tackle the highs and lows of technical recruiting with a unique perspective — a perspective intended to help you find, engage, and partner with professionals.

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Brian Fink
Brian Fink

Written by Brian Fink

Executive Recruiter. ✈ #ATL ↔ #SF ✈ Building companies is my favorite. Opinions are my own. Responsibility is freedom. 🖖

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