The Art of Letting Go of Expectations

Brian Fink
3 min readFeb 4, 2025

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Photo by Ankush Minda on Unsplash

We are all, at some point, held hostage — not by kidnappers in ski masks, but by our own expectations. We script out our futures like we’re directing a movie, casting ourselves in the lead role of “successful entrepreneur,” “happily married parent of two,” or “industry-disrupting visionary.” And then life, in its infinite wisdom, rewrites the script. Investors pull out. Marriages crumble. Someone else disrupts your industry before you even get past the first round of funding.

Cue existential meltdown.

This is where most people get stuck — clinging to the expectation, refusing to negotiate with reality. Their dream didn’t just hit a roadblock; it betrayed them. And instead of recalibrating, they let the weight of disappointment turn into resentment.

But here’s the truth: disappointment is inevitable, suffering is optional.

The High Bar, The Soft Grip

Ambition is a double-edged sword. Reach for an absurdly high bar — yes. Push yourself to achieve at a level that makes your high school guidance counselor say, “Huh, I did not see that coming.” But hold your expectations loosely, like a rope you might need to drop at any second.

If you grip too tight, you’ll miss the pivots. The market shifts, the relationship changes, the job disappears — and instead of adapting, you’ll spend your energy lamenting what should have been. That’s like standing on a sinking ship, yelling at the ocean. The ship doesn’t care. The ocean really doesn’t care.

So what do you do? You adapt. Not with blind optimism — life isn’t a TED Talk — but with pragmatic confidence. You trust that no matter how this chapter ends, the next one will be worth reading.

Everything is Material

Every failure, every disappointment, every humiliating faceplant — it’s all material for your next move. Nothing is wasted if you’re paying attention.

Steve Jobs got booted from Apple, and that exile forced him to build NeXT and Pixar — two projects that made him better when he returned. J.K. Rowling was a broke single mom, rejected by publishers who probably regret their life choices daily. Even Einstein was considered a slacker by his professors before he changed, you know, physics.

Failure is the tuition you pay for eventual success.

But only if you use it. The people who win — at business, at relationships, at life — aren’t the ones who avoid failure. They’re the ones who metabolize it. Who take the loss, extract the lesson, and use it as rocket fuel.

So the next time you find yourself staring down a shattered expectation, ask yourself: What now? Not “Why me?” Not “This isn’t fair.” Just what now? Because the universe isn’t plotting against you — it’s handing you new material.

Use it.

Hey there, if you like how I think, consider buying your copy of Talk Tech To Me. Thank you!

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Brian Fink
Brian Fink

Written by Brian Fink

Executive Recruiter. ✈ #ATL ↔ #SF ✈ Building companies is my favorite. Opinions are my own. Responsibility is freedom. 🖖

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