The Silent Majority Doesn’t Get Headhunted
Listen up. In today’s hyper-connected world, your personal brand is your greatest asset, and LinkedIn is the New York Stock Exchange of personal brands. Every post you make is like trading on the floor — it’s where you build your value.
Why post daily? Three words: visibility, credibility, opportunity. Each post is a billboard advertising your expertise. You’re not just sharing thoughts; you’re building a narrative of who you are and what you stand for. This isn’t just networking; it’s net worth growing. You’re investing in the bank of “You.”
Let’s break it down:
Visibility: In the digital arena, out of sight is out of mind. Regular posts keep you at the forefront, not only in your network but also in LinkedIn’s algorithm. You want to be the first name that pops up, not the ‘Oh, yeah, I kind of remember them’ guy.
Credibility: Each post is a proof point of your expertise. Share insights, comment on industry trends, add value. It’s not just about being seen; it’s about being seen as a thought leader.
Opportunity: Opportunities don’t just fall into your lap. You create them. By consistently showing up, you’re signaling to the world that you’re engaged, knowledgeable, and open for business.
In short, if you’re not on LinkedIn making noise, you’re in the silent majority. And guess what? The silent majority doesn’t get headhunted, doesn’t get the speaking gigs, and certainly doesn’t get the corner office. So, start writing, start posting, and start building. Your future self will thank you.
Brian Fink is the author of Talk Tech To Me. He takes on the stress and strain of complex technology concepts and simplifies them for the modern recruiter. Fink’s impassioned wit and humor tackle the highs and lows of technical recruiting with a unique perspective — a perspective intended to help you find, engage, and partner with professionals.
