Use LinkedIn Atypically
You want to use LinkedIn to find your next job?
Here’s some atypical advice that’s not your usual cookie-cutter career coach spiel.
🔴 Stop Being a Flattering, Needy Job Seeker: Everyone is out there ‘liking’ and complimenting every post by a big shot in their industry, hoping to get noticed. Guess what? You’re not the only one. It’s a sea of sycophants. Instead, stand out. Be bold. Post strong, well-informed opinions about your industry. Disagree, respectfully, with big names. Spark real conversations. Thought leaders appreciate a good challenge more than a pat on the back.
🔴 Turn Your Profile Into a Story, Not a Resume: Everybody’s LinkedIn profile reads like a boring resume. Flip the script. Tell your story. How did your biggest failure teach you a lesson? What’s your unique approach to your work? Why are you the rebel or the unorthodox thinker in your field? People remember stories, not bullet points.
🔴 Hack the Algorithm with Smart Content: Stop posting generic industry news. Instead, create content that’s so unique and compelling that people can’t help but engage. Use video, infographics, or even provocative questions. LinkedIn’s algorithm loves engagement. The more unique your content, the more it stands out, the more it circulates.
🔴 Network Sideways: Everyone tries to network up, trying to rub elbows with the CEO or the industry guru. Here’s a twist: network sideways. Connect with peers, people at your level in other companies. Why? Because they are the ones who will move up the ladder and bring you along, or they’ll be the first to know of opportunities in their companies.
🔴 Be a Connector, Not a Moocher: Don’t just reach out to people when you need a job. Be the person who connects others, who offers help without expecting anything in return. Build genuine relationships. People remember kindness, and they’ll think of you when opportunities come up.
🔴 Use LinkedIn Learning as a Secret Weapon: Everyone has skills. Few continue to sharpen them. Dive into LinkedIn Learning. Talk about what you’re learning in your posts. Show that you’re a lifelong learner, constantly evolving. It’s attractive to employers who want people who can adapt and grow.
🔴 Kill the Template Message: If you’re reaching out to someone, for the love of god, don’t use a template. Write something that shows you’ve done your homework about them. Make it so personalized that they can’t help but respond.
🔴 Ride the Wave of Current Events: Tie your posts and professional narrative to current events or trends in your industry. It shows you’re in tune with what’s happening and can adapt your skills and perspective to current challenges.
🏁 Remember, LinkedIn is not just a job search tool, it’s a platform to build your brand, your network, and your career. Play the long game. Be different, be memorable, and above all, be relentlessly you. That’s how you’ll find not just a job, but the right job.
Brian Fink is the author of Talk Tech To Me. He takes on the stress and strain of complex technology concepts and simplifies them for the modern recruiter. Fink’s impassioned wit and humor tackle the highs and lows of technical recruiting with a unique perspective — a perspective intended to help you find, engage, and partner with professionals.
